
The tale behind the name Blank Bottle is that when founder Pieter Walser was starting out, he made a small parcel of Shiraz and was left with a few unlabelled cases. One day, a woman wanted to buy a wine – “Anything but Shiraz,” she told him. Pieter shrugged and sold her the unlabelled Shiraz, neglecting to mention the variety. A few weeks later she returned demanding more, saying it was the best thing she’d ever drunk. For Pieter, it was a lesson on the gap between what people think they like (
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