The Ego is one of our pair of "oxymoron beers". An IPA is famously a high ABV beer, which means a low alcohol session IPA is a bit non-sensical! The Ego is inspired by the Freudian concept of the: Id, Ego and Superego. With the Ego being the wee angel who is responsible for balancing the desires of the Id with the unreasonably reasonable Superego, hence a delicious desirably hoppy IPA with a more sensible sessionable 3.8% ABV. The Ego is a stereotypical American style IPA with an incredibly flor
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